Every business in Gamla stan, big or small, contributes to visitors’ impressions and experiences. Those of us who work here know that Gamla stan so much more to offer than “just souvenirs and tourists.”

The more authentic, interesting, and appealing attractions we can showcase on VISIT GAMLA STAN, the greater the chance that visitors will choose to stay longer and spend more in Gamla stan.

VISIT GAMLA STAN its members a digital platform where high-quality images, a logo, and well-written brief text automatically stand out more than businesses that neglect to develop their visual identity.

Listing on VISIT GAMLA STAN a free benefit for membersof the Gamla Stan Business Association.

The membership fee is low and helps fund the website’s platforms, marketing, and joint projects. The business association has no employees; instead, it is run on a volunteer basis by members in their spare time.

If your company or organization is unable or unwilling to become a member of the Entrepreneurs' Association, you may apply for an associate membership.

Apply for membership here.

Once we have received your membership application, we will create a “profile” for you on the website.

We retrieve images and text excerpts from your own website or, in some cases, Facebook. This means that all members are responsible for their own profiles—we do not write any editorial content.

If your own website does not allow images, logos, etc., to be downloaded, or if you have other images, text, etc., you can send the material to redaktion@visitgamlastan.se. If you have multiple businesses under the same company (business ID), we will ensure that they appear under the relevant headings and categories—up to two per company.

We’ll post your “business card” as soon as possible and update it as needed. We do not publish low-quality images or logos; in such cases, we’ll replace them with a neutral image.

We use smart AI automation to pull events from our members' own websites and add them to the Old Town calendar.

All you need to do is post your events on your own website, including a photo, description, location, time, and a link to any ticketing service. Please note that Facebook and Instagram events are not captured by the AI due to restrictions imposed by META.

Our calendar is updated every morning and includes both new and updated events.

The first time, we set up the organizer and verify that the event is imported correctly.

Did you know that the most common search query on Google is “opening hours in Gamla stan?

Our smart AI solution provides the answer and makes things easier for both businesses and visitors. We retrieve your business’s current opening hours directly from Google Business / Google Maps and display them in a structured format on the Opening Hours page ( coming soon)

All you need to do is keep your Google Business profile up to date with your current opening hours.

You’ll also receive a custom widget ( code snippet) that you can embed on your website to pull current business hours from your Google Business Profile. That way, you only need to update your business hours in one place and can be sure that Google Maps, your website, and VISIT GAMLA STAN are GAMLA STAN up to date.

Our AI tool updates VISIT GAMLA STAN times a day, so even last-minute changes will appear within a few hours.